Nestlé Wyeth Galaksi S-26 Progress
As a milk formula brand for toddlers that is decades old, Nestlé wanted to reinvigorate awareness of the product among parents in a fun and engaging way.
OUR OBJECTIVE
To create an immersive experience that pairs branding and educational elements
Nestlé Wyeth S-26 Progress is a milk formula for toddlers. As a product that has been around for decades, Nestlé wanted to reinvigorate awareness of the product among parents in a fun and engaging way. Together with our technical partner Virtualtech Frontier, we created a virtual brand experience that paired branding and education to amplify the product's messaging.
OUR STRATEGY
To create an immersive and engaging virtual brand experience that was accessible via mobile and computer browsers.
To create a compelling storyline for the virtual brand experience to captivate the target online audience.
THE RESULTS
Over 90,000 users visited the experience
Over 115,000 total sessions recorded
Over 146,000 page views recorded
Average time spent was 15 minutes (average time spent on most virtual brand experiences is 2 minutes)
15% of users completed the entire storyline and all missions (takes approximately 1.5 to 2 hours to complete)
THE OUTCOME
A unique virtual brand experience based on a space exploration storyline.
Game elements include:
Customisable user avatar
Interactive non-player characters (NPCs)
Child-friendly educational mini games and activities
Offline activities
Immersive storyline
Content unlocking
Explorable virtual environment
